The Stirling based project involves sourcing item level,
sales data from selected retailers to provide data on item movement
and purchase. This will provide a research tool for a variety of
research projects in the retail marketing, merchandising and
consumer choice fields.
Retailers have a wealth of data within their businesses. Some
retailers struggle to analyse all the data they have and simply use
tried and tested means of analysis. Academics find it hard to
investigate the depth of relationships within the retail industry,
as they do not have the data on which to experiment or to develop
new and enhanced techniques and models.
USA, and in a few other countries, these issues have been addressed
by the creation of depositories of retail data sets within selected
Universities (e.g. Santa Clara, Florida, Pennsylvania). These
depositories act as retail laboratories in which academics can
investigate relationships in real retail data. Such laboratories
also provide a valuable teaching resource for retail
Scotland's Retail LaboratoryTM
will consist of selected retail data sets. Some of the consumer data
sets will be Scotland wide and represent sales data for the whole of
Scotland. Other data sets will be store, sector or product specific
data sets. Standalone data sets will be accepted but some data sets
will be longitudinal in nature, achieved by repeat but discrete
deposits of the same base data.
deposit, the data sets will be examined, cleaned and described. They
will then be set up electronically so as to be accessible to the
CSRS Community network.
data sets will enable academics to ask questions about aspects of
retail marketing, merchandising, pricing as well as consumer choice
and purchase models. Some of this investigation will use standard
linear techniques; others might use newer non-linear approaches.
intention is to develop a resource that can be used to ask and
answer both retail specific questions and methodological and
the intention of establishing Scotland's Retail LaboratoryTM is to enhance our knowledge about retailing
in Scotland and to develop Scotland's research talent, there is
clearly potential for international comparisons and international
research. It is a broader aim to attempt to develop collaborative
research with other such laboratories and to investigate the
potential for staff